Cigar.com (CC): For our readers who are unfamiliar with your story, how did you get into the cigar business?
Alan Rubin (AR): Cigars were a passion and a hobby for me since my early 20s. In 1996, when I sold my business, I wanted to find a career I loved and was passionate about so the cigar industry was a natural fit. The cigar business gives me an opportunity to be creative in many areas.
CC: Your partner Ralph is an important part of your business. How did you guys meet up?
AR: Strictly by fate. I was walking out of a cigar store in Miami in April of 1998 and Ralph was walking in. Had I left 30 seconds earlier or had he walked in 30 seconds later, we would not have met. We introduced ourselves, exchanged business cards, and kept in touch. Over a year went by and Ralph invited me to lunch at the RTDA show in 1999. I knew then he was the right guy to partner with, and in June of 2000 he started working with me. He’s the Cuban brother I never had and a great partner.
CC: Your brand has undergone a lot of changes since we last sat down with you. Can you explain some of the new things you are doing?
AR: Over the last few years we’ve focused a lot of energy and resources on our manufacturing. We’ve surrounded ourselves with great people who see and believe in the Alec Bradley vision. We all aspire to the same philosophy that each cigar we produce must provide a great experience to the consumer. We’ve also invested heavily in new types of tobacco so we’re able to create unique and exciting products like our Tempus, Select Cabinet Reserve (SCR), and Prensado lines.
CC: Well your new efforts seem to be paying off. Your Tempus was rated 94 and I see you are getting a lot of buzz on the new SCR. One line more limited is your Harvest Selection. What makes this line particularly special?
AR: The Harvest Selection ‘97 line took form after we purchased two types of vintage tobaccos dating back to 1997. After smoking some of the samples we pulled from some of the aging bales, we knew this was a spectacular find. We worked on blends for over a year and created a flavorful blend that’s smooth as silk. The flavor profile on Harvest is incredible.
CC: It seems like you guys are on fire and everything you touch becomes an instant hit, what do you attribute your success to?
AR: I believe our success is based on the fact that more people are trying our cigars and know who we are. Ultimately we’ve created a loyal cult following, and Alec Bradley consumers are now anticipating our new releases. There’s a lot of pressure to make sure we surpass our consumers highest expectations. We’re very fortunate that demand for our cigars is outpacing our current production.
CC: What is one key practice you guys do differently or better than your competition?
AR: This is a difficult question because there are a lot of great cigars on the market right now. What I would say is we are very focused on what we do best, and that’s creating innovative blends utilizing small harvest tobaccos. This gives us the chance to bring creativity back into the blending process.
CC: What is your favorite aspect of the cigar business?
AR: I would say there are two parts of the business I love the most. One is the chance to be creative when it comes to blending cigars and creating elegant but not over the top packaging, and the other is hanging out and enjoying cigars with cigar enthusiasts who share the same passion for cigars as I do.
CC: Anything coming out in the near future you can give us some hints about?
AR: Of course, because I’m sure you can keep a secret. The new Tempus Quadrum is being released as we speak, and there is a limited production Tempus Magistri Maduro being released with a total of 600 boxes scheduled for this year. We also have our Mundial line in aging that will hit the market early next year. This line has been in the works for over 1 ½ years, and it will be worth the wait.
CC: Fast forward five years; where will Alec Bradley be?
AR: Well Alec and Bradley are my two sons, so in five years, Alec will be out of college and Bradley will be in college. Seriously, my hopes are that we’re still a small company doing big business. I never want to lose the family atmosphere we have here, and I think we’re going to continue to grow as we have over the last few years.
CC: Thanks for your time, Alan. Is there anything you would like to add before we wrap up?
AR: If you haven’t smoked an Alec Bradley cigar, now is the time. Our motto is we create cigars for those rare times we take for ourselves. We take pride in what we do.