Cigar.com (CC): Ernesto, it is great having you here. Your brand has come a long way in such a short time. What do you attribute the success of the Padilla brand to?
Ernesto Padilla (EP): Quality, consistency, and small batch production.
CC: What cigars are you enjoying these days?
EP: The new
Padilla Miami. It’s got a nice, rich Nicaraguan Cuban-seed Corojo wrapper. I’m also smoking many of our older brands, which have been recently re-blended such as the
1932 and
Series ‘68, all receiving '90' plus ratings.
Series ‘68 earned a ‘93’ rating and
1932 and
Miami earned a ‘92’ rating.
CC: Your father appears to have been an inspiration for you as seen in your "commemorative series" featuring the
1932,
1948 and
Series ‘68. Can you tell us a little bit about your father and the significance of these dates?
EP: My father grew up on a tobacco plantation owned by his family in Pinar del Rio, Cuba. He always loved cigars; it was a big part of his life. He then became Cuba’s foremost writer. There are many pictures of him in Time magazine and other publications enjoying a cigar. He had an incredible passion for the people responsible for creating cigars in addition to the industry as a whole, and that passion spread to me. 1932 was the year of my father’s birth. At the age of 16, in the year of 1948, he published his first book of poetry and in 1968 he published a controversial book of poetry that was banned by the Cuban government.
CC: 2008 was a big year for the Padilla brand. Your new factory in Miami’s Little Havana is the talk of the industry. How is your factory different and what blends will be produced there?
EP: I’ve received many compliments on the look of the factory. It’s a beautiful, intimate place that harkens back to the days of Old Havana. It is situated in the heart of Little Havana, in front of famous Domino Park, where older Cubans still go to play dominos and enjoy cigars. When you walk inside, you’ll see custom woodwork, historical photos of Havana, and pictures of my father with Ernest Hemingway, who was his good friend. Then you’ll see the rolling area and the rolling tables reminiscent of past times in cigar making.
CC: Are you still making cigars in Central America?
EP: We will continue to make brands in Nicaragua and Honduras such as
Padilla Habano and
Series ‘68.
CC: Your Padilla Oscuro Limitado Series was a huge hit several years ago. Any chance we might see these released in the future?
EP: This was a special cigar we made. Every manufacturer has certain bales of tobacco that are extra special, but you can’t offer this type of tobacco as a traditional big release. We made 300 boxes in 2006 in unique, beautiful humidors and filled them with Limited Edition maduro versions of 1932. What we’ve decided to do in 2009 is go back and use the same maduro wrapper but release 500 boxes in each of the Padilla lines, again a limited release.
CC: Where do you think your brand will be in five years?
EP: In Cuba, I hope, as well as many of the same top factories in Central America we use now.
CC: Can you share any information about new projects in 2009 with our readers?
EP: I believe, in 2009, customers are looking for a great cigar at a great price. I am always very careful about what I release. This year though, we feel that it’s time to offer the consumer a better value, so we are releasing a line to the market that I have been producing for only a few, select customers for the past several years. The cigar is called
Padilla Achilles.
CC: Ernesto, thank you for taking the time to meet with me. Padilla cigars have become synonymous with a quality that can only be found in boutique brands. We look forward to a successful 2009.
EP: You’re right, Padilla is a boutique brand that makes traditional cigars, but that doesn’t mean we stop being innovative. From marketing to our production methods, there is innovation, always with a foothold in tradition. We only work with the best rollers, the best growers, and people who know how to ferment tobacco. That will continue to be our philosophy in 2009 as we preserve tradition while at the same time being progressive. I would like to thank all of the loyal Padilla customers out there and Cigar.com. Thank you for your support. Enjoy.