Cigar.com (CC): What is your relationship to Rocky Patel?
Nimesh Desai (ND): We are first cousins. But understand we’ve grown up living next door to one another since I was nine so I consider Rocky my brother.
CC: When did you start working for Rocky?
ND: Preemptively I took a vacation in the later portion of 1998. While on vacation I stopped in to see Rocky’s operation in Los Angeles. When I arrived, Rocky was not present so I called him. He told me to go downstairs and said he would be meeting up with me in a few minutes. I headed downstairs and to my surprise his basement was the operation! My first official day as a Rocky Patel employee was January 2, 1999. I remember settling my things and thinking “What the hell did I just get myself into." It all worked out for the best.
CC: What role do you play in the family business?
ND: My official title is Vice President of Operations. So, basically I oversee all of the production & quality control throughout our factories in Honduras and Nicaragua. Secondly, I help maintain our national accounts. Developing new relationships and maintaining friendships with industry representatives and other enthusiasts is my passion.
CC: What is your everyday cigar?
ND: Decade! It's rich and complex with a hint of spice.
CC: We heard from Rocky but what is it, in your opinion, that makes Rocky Patel cigars better than your competition?
ND: Our strict attention to quality, our willingness to work harder than all of our competition and our passion for this business is what separates us from all other companies. If you love what you do you’ll never work a day in your life. We love what we do and we do it well.
CC: What do you guys plan on releasing at the IPCPR show this year? Anything you can share with our readers?
ND: Yes, we're releasing two new products. The first is a blend Rocky’s brother Nish helped create. He worked along side Rocky to blend this new stick and let me tell you, it's awesome! The second blend we created to commemorate the year Rocky was born. This cigar was produced at Rocky’s new factory in Nicaragua. Of course we all love it!
CC: How is your role working for Rocky Patel going to change in the coming years?
ND: I'll spend more time on the road visiting retailers and meeting end consumers to figure out ways to improve our relationships and our business models. I'll also be spending more time at the factories to ensure every cigar we create is perfect. With the struggling economy we have to work even harder but we'll surpass expectations as usual.
CC: What is it like working with family? I assume it has its difficulties.
ND: It's difficult to say the least! I'm just kidding. It has its positives as well as its negatives. We fight like brothers and I probably throw my two cents in more than I should. However, at the end of the day we can have a great cigar with some scotch and sit back, reflect and laugh it off. It reminds me of the show Boston Legal except not as dramatic.
CC: What is your favorite part about working in the cigar industry?
ND: The relationships! Many of my customers have become some of my closest friends. I also love seeing a customer light up one of our cigars, take a puff and then smile from ear to ear. It's a great feeling.
CC: Do you have anything you would like to add before we wrap up?
ND: I'd like all of your Cigar.com customers to know we will never stop working to create the best possible products we can! Be prepared too, since Rocky is working on a line of life style products that will truly go hand in hand with the good life of enjoying cigars that we all love. I promise you’ll all be blown away!